One of the thoughts I've been considering recently with chocolatey is consistency with packages and naming conventions as chocolatey continues to grow. It's fine to name packages by the app/tool name, that's both intuitive and expected. What I am more interested in is when an application has multiple installation options (ie. an MSI and a ZIP). It can become confusing for people to install these when they don't know what they are getting if they call a package that has both. If you start with one ......